ASDA Hereford


Based on a main approach to Hereford centre, the bold canopy design made this scheme stand out to passing motorists and act as a marker for the otherwise hidden supermarket. Careful site analysis work formed the starting point for the design and led to the striking shape of the forecourt. Detailed negotiations with the planning authority, Highways England and the Environment Agency, permitted the site to be re-modelled with a bespoke design; balancing the requirements of each party as well as the commercial needs of the client.